Les CocoNuts becomes Pure Coco — here’s why
Hello COCO VIP,
We have exciting news to share — Les CocoNuts is now Pure Coco! 🌿
Why the change?
Over time, our brand evolved beyond the playful spirit of our original name. We wanted something that’s easier to pronounce in both English and French, and that reflects not just our hero ingredient — coconut oil — but everything we stand for: pure, gender-neutral essentials with spa-like, calming scents.
Pure Coco is just that — a name that feels softer, simpler, and beautifully aligned with who we are today.
✨ What’s not changing?
• Our signature formulas and pure ingredients
• Our commitment to sustainable, Canadian-made products
• The care and love you’ve always known from us
As a company that cares deeply about the planet, we also want to be transparent:
You’ll continue to see Les CocoNuts branding on some of our containers, labels, and marketing materials while we transition. We still have thousands of perfectly good pieces in stock, and it just wouldn’t make sense — ethically or environmentally — to throw them away.
So if you receive a jar that says Les CocoNuts, rest assured: it’s still us — just with a fresh new name. 🤍
Thank you for being part of this beautiful evolution.
With gratitude,
Sarah & The Pure Coco Team
👉🏽 Our social media's handles changed to @purecocoskincare. Check us out on Facebook, Instagram, TikTok, Pinterest & LinkedIn